Jiuge International Auctions Co., Ltd .(hereafter referred to as Jiuge Auction) is a big professional auction company which is authorized by State Administration of Cultural Heritage. We specialize in cultural relic and artwork auction. We have a permanent appraisal institute which is composed of qualified experts, and we have a professional management team with good knowledge of both auction and management areas.

As a new power of cultural heritage auction industry, Jiuge Auction will follow “credit paramountcy and standard operation” as company’s tenet all the way, providing a wide platform for domestic and overseas collectors and investment institutes. Meanwhile, we will commit ourselves to innovation and aim to provide more personalized services. We look forward to make ourselves a worldwide famous auction company by intensifying our strength in international competitions.

1.      Corporate Strategy

Ÿ           Cultivate harmonious corporate culture and employee’s organizational commitment.

Ÿ           Establish sophisticated accounting system, managing system, monitoring and evaluating system, and decision-making system.

Ÿ           Focus on standardizing operating procedure, improving efficiency, risk control, profit maximization and cost reduction.

2.      Development Plan

Facing to the increasing competition in auction industry, we are mainly focusing on painting and calligraphy auction, whilst involving in the development of other businesses.

As to the end of 2007, the overall objectives of Jiuge Auction are:

Ÿ           Scale of total assets: over one hundred million.

Ÿ           Profits achievement, risk control, quality of services, and all the technical indicators being reached or close to the top level of national auction industry.

Ÿ           Open new branches in well developed cities nationwide.

Until 2008, with our best reputation, outstanding achievements, excellent people and good management system, we believe that Jiuge Auction will become a leading auction company in China.

3.      Market expansion and product development

i) Commit to the key businesses to maintain our competitive advantages.

ii) Implement brand marketing strategy

iii) Cultivate organizational culture

iv) Emphasize on market innovation

v) Explore in new areas, such as property auction, real estate auction, etc.

The market orientation and brand image of Jiuge Auction has been established, which is about long-term development, high quality of services, and high speed of organizational growth. We offer a quick and considerate service, an advanced and reliable technical support, and creative and diversified products.

4.      Human Resource Development

Jiuge Auction has realized that people is a key success factor of modern enterprises. We therefore place development of our people in a very important position. We accomplish it in two ways.

i)                    A well established recruitment system.

ii)                  Well-designed training and development programs (e.g. visiting abroad, expert lectures, in-house training, etc.)

5.      Technical Development

Jiuge Auction always emphasizes on conception innovation. We aim to improve and upgrade our information system, to enable the company to conduct businesses through internet by using computer assisted skills.

6.      Financing Plan

With the support of company’s board, Jiuge Auction will be able to speed up internationalization progress by means of various financing measures such as capital increase and equity investment, share transfer, acquisition and merge, etc.